Media Highlight TCU Collaboration with the Four Sixes
A partnership between 6666 Ranch and the TCU College of Fine Arts is gaining media attention, as a newly designed retail experience appeared at the National Cutting Horse Association Celebrity Cutting event in Fort Worth.
The project was featured by WFAA and the Fort Worth Business Press, highlighting the collaboration’s impact and the role of students in shaping the evolving brand. When the historic Texas ranch and iconic brand set out to expand its retail presence, it turned to TCU. Developed through a cross-disciplinary collaboration spanning fashion merchandising, design and business, students redesigned the brand’s trade show and retail experience. It led to a cedar-built, barn-style retail concept that feels less like a temporary booth and more like a permanent extension of the brand’s heritage.
“Everything that we do, we want to do it ethically, and we want it to be excellent—first of its kind, best of its kind,” said Carley Myers ’17, senior vice president of marketing for the Four Sixes Ranch.